Advanced Pay Per Click (PPC) course from Simplilearn skillfully trains professionals to generate traffic to websites, and the advertisers pay the publisher of the website.

The certification is sought-after for the following reasons:

• Professionals gain expertise in the domain of Internet advertising model
• Professionals are skilled to display banner Ads and appropriate advertisement to generate revenue through purchase opportunities.
• Be proficient in giving exposure to the business and target a wider audience.
• The professionals will be trained to leverage search engines to the maximum and cater to searchers and advertisers simultaneously

The Advanced Pay Per Click (PPC) course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search.

By being certified in Advanced PPC training course, the professionals gain the following benefits:

• Gain knowledge and expertise on various aspects of Pay Per Click advertising.
• Familiarize with the auction model, ranking algorithms and post-click activity.
• Understand the differences between various search engines and how each one can affect the campaign.
• Assess the market shared by the search engines.
• Analyze the past and future Pay Per Click trends.
• Define, measure and compare keywords and choose the best to fit the advertising model.
• Strong awareness of campaign settings, how to structure a campaign, and pricing models.
• Be proficient in writing your own ads, develop landing pages and use ad groups.
• Review the market trends to decipher which PPC campaign works for other marketers.
• Track clicks and the Return on Investment to determine success for each campaign.

• Obtain a globally recognized certification, that validates the professionals knowledge on PPC strategies and marketing campaigns
• Develop the expertise to leverage search engines to the maximum, be able to cater to searches and advertisers simultaneously.
• Implement strategic objectives and techniques into existing projects.
• Attain recognition and success in digital marketing field by implementing strategic marketing campaigns.
• Secure and optimize online presence and improve economic performance of organizations
• Ability to adapt to various digital working environments, regardless of the industry.
• Efficiency to start their own company and work on projects outsourced by many countries.

The Advanced PPC training can be pursued by professionals who want to learn Pay Per Click and specialize in the field of PPC and gain recognition in the digital marketing industry. This certification is best suited for:

• Business owners
• Entrepreneurs
• Marketing Professionals
• Freelancers and graduates.