Digital marketing opens up the avenue to market across geographies and target the population present online all over the world. However, the digital marketing channels and strategies that work in few regions of Asia are in complete contrast with what works in rest of the world. This is a key challenge faced esp. by organizations that want to market in Asia, which constitutes almost 60 % of the world population.

This course will help you understand the digital marketing landscape in Asia. Through our course, you’ll learn to create customized digital marketing strategies, and leverage mobile marketing in Asia. You’ll learn how to use local search engines and social media platforms for improved brand awareness and conversion rates, and understand the digital marketing scenario in Asia.