The PPC Specialist Masters program is designed to transform you into an effective and industry ready paid marketing professional. Fast-track your career by following the clear and structured learning path recommended by industry & faculty experts. Master the various facets of paid marketing including PPC, Display advertising, Conversion Optimization, and Web Analytics. Acquire extensive project experience and the capability to manage and strategize paid marketing initiatives.
The program provides access to high quality e-learning content, simulation exams, a community that is moderated by experts, monthly mentoring sessions by experts, and other resources to enable you to master the skillset of a complete PPC Specialist in an effective and efficient manner.
On completing the program requirements of the learning path, you will receive a Master’s certificate from Simplilearn stating that you have acquired the skillset of a PPC Specialist, and validating your ability to lead the paid marketing efforts of your organization.
Paid marketing is the most effective way of targeting the digital audience and accounts for 40+% of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals like brand awareness, lead generation, sales conversion etc. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization, search engine marketing, etc. to manage campaigns that are effective and ROI driven. Given the impressive year on year growth of paid digital spending, there is a huge global demand for PPC specialists.
Here are a few facts and figures that prove the high demand for PPC specialists around the world:
PPC Specialist is the right career goal for those seeking leadership positions in paid marketing. The following professionals are best suited to be PPC Specialists –
